Apr 11
Findet Clive Thompson von Wired - und trägt eine Menge Erhellendes zum Thema “Transparenz durch Web 2.0″ bei. Die Auswirkungen auf die Competitive Intelligence durch andere Unternehmen werden wie bei den meisten dieser Loblieder auf die neue Transparenz nicht diskutiert - lassen sich aber leicht ausmalen, denn hier beginnt sich auch die Disziplin der Konkurrenzanalyse radikal zu ändern. Und das betrifft alle Bereiche: primäre und sekundäre Recherche, Analyse und Präsentation.
Nur einige Auszüge mit der dringenden Empfehlung, den ganzen Artikel zu lesen:
- Radical forms of transparency are now the norm at startups - and even some Fortune 500 companies. It is a strange and abrupt reversal of corporate values. Not long ago, the only public statements a company ever made were professionally written press releases and the rare, stage-managed speech by the CEO. Now firms spill information in torrents, posting internal memos and strategy goals, letting everyone from the top dog to shop-floor workers blog publicly about what their firm is doing right - and wrong.
- “You can’t hide anything anymore,” Don Tapscott says. Coauthor of The Naked Corporation, a book about corporate transparency, and Wikinomics, Tapscott is explaining a core truth of the see-through age: If you engage in corporate flimflam, people will find out.
- Secrecy is dying. It’s probably already dead. In a world where Eli Lilly’s internal drug-development memos, Paris Hilton’s phonecam images, Enron’s emails, and even the governor of California’s private conversations can be instantly forwarded across the planet, trying to hide something illicit - trying to hide anything, really - is an unwise gamble.
- Nearly everyone I spoke to had a warning for would-be transparent CEOs: You can’t go halfway naked. It’s all or nothing. Executives who promise they’ll be open have to stay open. The minute they become evasive about troubling news, transparency’s implied social compact crumbles.
- “Online is where reputations are made now,” says Leslie Gaines Ross, chief reputation strategist - yes, that’s her actual title - with the PR firm Weber Shandwick. She regularly speaks to companies that realize a single Google search determines more about how they’re perceived than a multimillion-dollar ad campaign. “It used to be that you’d look only at your reputation in newspapers and broadcast media, positive and negative. But now the blogosphere is equally powerful, and it has different rules. Public relations used to be about having stuff taken down, and you can’t do that with the Internet.”
